Sony
POP-A-DEAL

A proposal of an interactive platform for Sony's ongoing promotions and sales campaigns that integrates the addictive nature of popping bubbles wrap into a social mobile format. Promotion deals are hidden under a layer of bubble wrap. Users have to pop the bubbles within a set timeframe. Some promotion deals can only be unlocked by certain tasks, e.g. sharing on social media or checking in at a Sony Store. 

With Facebook Connect, users are able to trade deals with friends who are using the app too.