Samsung Mobile Wallpaper Campaign
It started with a trend on twitter that a few designers were creating mobile wallpapers on the Galaxy S10’s Infinity-O Display. They integrated the Infinity-O Display design with pop-culture elements. We rode on an existing trend to expand Samsung to the artists communities.
With collaboration with influential and well-known artists and creators, we created a series of artists' profiles as well as their behind-the-scenes content. Getting creators and leveraging their fan base to expand Samsung's global audience and artists communities.
An Infinite Playground with Matt B
How a game designer from Poland turned the Infinity-O’s punch-hole camera into a focal point for new ideas. And inspired a community of wallpaper artists in the process.
Wallpaper Artists Episode 1: @furrylittlepeach
Sha’an d’Anthes, or @furrylittlepeach, sees wallpapers as a way to bring a world of wonder into the everyday. Her work is both an experimentation of color and an infusion of joy and nostalgia for the viewer.
Wallpaper Artists Episode 2: @mulgatheartist
For Joel Moore, better known as @mulgatheartist, wallpapers are an opportunity to inject a little bit more happiness into the world. By way of intricately painted summer pictures and the most magnificent beards on mobile.
Wallpaper Artists Episode 3: @marco_oggian
Simple shapes and colors form @marco_oggian’s distinctive wallpapers – driven by his belief that art should always be accessible.
Wallpaper Artists Episode 4: @ketnipz
The everyday adventures of a not-so-everyday bean. @ketnipz wallpapers, by Welsh cartoonist Harry Hambley, aim to promote positivity to viewers each time they look at their phones.